Stu Lloyd's RADiCALLY HUMAN BLOG | Catmatdog | Storytelling consultant Asia

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Hi, I'm Stu Lloyd. About once a week I post something here that i think might be interesting or useful to you as a business storyteller.

Read the stuff below. If it resonates - cool, SIGN UP to get these regular storytelling shots mainlined to your mailbox. Join our social conversations too, below at footer.

Around 20,000 people already enjoy our tips, tools, and techniques to help their signal-to-noise ratio.

"I love the short sharp & sometimes sweet eDMs you send out. Always a breath of fresh air to receive it." - Geoff Tan, MD, Singapore Press Holdings.

“Thank you for sending us so many great and valuable messages. I have chosen a few to share with my colleagues. Like me, they also love very much and appreciate them. Hope to receive more!' - Tuyet Lai Thi Anh, Design Thinking Officer, Puratos Grand Place, Vietnam

"Every time i spend time with Stu, i learn something new which is absolutely fantastic. I read everything he publishes and it’s always very insightful.”

- Dr Mario Hardy, CEO, PATA, VC/ Founder.

Subscribe to the RADiCALLY HUMAN blog for business storytelling tips, tools, and techniques.

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All Posts
business storytelling
Values
People Management
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persuasive storytelling
effective presentation
visual storytelling
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TEDx speaker coach
Crisis Management Skills
Media skills
Advertising
Content creation structure

Are You Making These 3 Major Marketing Messaging Mistakes?

Stu Lloyd

Sep 17
3 min

Are You Making These 3 Major Marketing Messaging Mistakes?

It's time to think beyond storytelling just in narrative terms. Everything your company or brand says or does emits a signal.

7 viewsWrite a comment

Why Authenticity Matters in Leadership -- and No, You Can't Fake it.

Stu Lloyd

Sep 11
1 min

Why Authenticity Matters in Leadership -- and No, You Can't Fake it.

So how can we build trust fast? By being authentic. And how do we build authenticity fast? By being vulnerable.

6 viewsWrite a comment

Stu Lloyd

Sep 3
1 min

Who Owns Your Brand in 2020? This Might Surprise You.

This means your carefully crafted brand narrative and content can be interpreted and shared (usually via social media) by whoever.

2 viewsWrite a comment

Coke TVC that Captures the Zeitgeist of the Times.

Stu Lloyd

Aug 27
1 min

Coke TVC that Captures the Zeitgeist of the Times.

And Coke have patiently listened to the world, synthesised it, and got George the Poet to hold a mirror up to us.

55 viewsWrite a comment

A Super-Simple Zoom Call Communication Hack

Stu Lloyd

Aug 19
1 min

A Super-Simple Zoom Call Communication Hack

A simple virtual communication skills hack: it reminds me to look down the barrel of the camera -- because that way I'm making eye contact.

4 viewsWrite a comment

A British Governor, a Ceylonese Dancer, and an Unforgettable Love Story.

Stu Lloyd

Aug 6
3 min

A British Governor, a Ceylonese Dancer, and an Unforgettable Love Story.

Here within the portals of this house, King Tom first set eyes on a beautiful mestizo dancer, Lovina Aponsuwa ...

56 viewsWrite a comment

Stu Lloyd

Jul 30
1 min

What won't you do for money?

When Tang Choon Keng (CK), a migrant from China, opened his first store in 1932, he said "I want to honour God.

1 viewWrite a comment

This virus is like nothing we've seen before. Or is it?

Stu Lloyd

Jul 22
2 min

This virus is like nothing we've seen before. Or is it?

Analogies are one of the most powerful methods great communicators use to fast-track an audience's comprehension of an idea.

1 viewWrite a comment

Stu Lloyd

Jul 17
1 min

Resonance Beats Reach Every Time.

C'mon, folks, let's admit that our obsession with likes and clicks is an instant gratification-driven race to the bottom.

3 viewsWrite a comment

From Branding to Bonding: What Community Looks and Feels Like.

Stu Lloyd

Jul 9
1 min

From Branding to Bonding: What Community Looks and Feels Like.

Belonging is one thing we all want to do in this fragmenting world. What more can you do to make people belong to your brand or service?

4 viewsWrite a comment

Warning: It's All About Me - Copywriting and Self-interest Headlines.

Stu Lloyd

Jun 29
3 min

Warning: It's All About Me - Copywriting and Self-interest Headlines.

I received this message via LinkedIn today. AND IT BREAKS JUST ABOUT EVERY RULE OF EFFECTIVE COMMUNICATION IN THE UNIVERSE.

0 viewsWrite a comment

How to use Storytelling for Business Leaders

Stu Lloyd

Jun 24
1 min

How to use Storytelling for Business Leaders

To me, it's the most beautiful lesson on how to harness the imagination of your team, and align them to your mission.

1 viewWrite a comment

Stu Lloyd

Jun 10
3 min

Shedding Skin.

Because we all want to be heard. To believe that we count. That our time on this earth matters. And the skin of the 'old' world didn't fit.

16 viewsWrite a comment

You know emotions are part of good business storytelling. But do you know which hot buttons to push?

Stu Lloyd

Jun 4
3 min

You know emotions are part of good business storytelling. But do you know which hot buttons to push?

The CatMatDog Neuroscience Lab has codified what that emotional journey looks like in persuasive communication.

4 viewsWrite a comment

5 Lessons You Can Learn from the Masters of Sticky Messages

Stu Lloyd

May 27
2 min

5 Lessons You Can Learn from the Masters of Sticky Messages

You probably haven't heard of Clay Mills. But he's a songwriter with 2 Grammy nominations and 6 x #1 hits under his belt. There are a lot of

8 viewsWrite a comment

Aaaarggh! Not Another Blog on Effective Executive Communications in a Crisis.

Stu Lloyd

May 20
2 min

Aaaarggh! Not Another Blog on Effective Executive Communications in a Crisis.

But fear alone -- as you can imagine -- is not a motivator. In fact, it causes the opposite undesirable responses of inertia and even denial

2 viewsWrite a comment

3 Must-haves for Effective Communication and Persuasion.

Stu Lloyd

May 13
2 min

3 Must-haves for Effective Communication and Persuasion.

To be maximumly persuasive, communication must have Urgency, Passion and Stakes.

13 viewsWrite a comment

Stu Lloyd

May 7
2 min

Please don't read this blog post ...

Three great examples of what I call "anti-ads". All employ reverse psychology really well, with the net result that of course the Patagonia

31 viewsWrite a comment

When your offline marketing (accidentally) drives your online marketing wild.

Stu Lloyd

Apr 29
2 min

When your offline marketing (accidentally) drives your online marketing wild.

Then comes Covid-19. Everyone's in lockdown. No-one's going out. No-one's going to see your outdoor campaign now. So what do you do?

19 viewsWrite a comment

3 persuasion skills we can learn from the Apollo 13 story.

Stu Lloyd

Apr 19
2 min

3 persuasion skills we can learn from the Apollo 13 story.

So why is this interesting and important exactly 50 years on from the event that one NASA controller called their "most successful failure"?

7 viewsWrite a comment

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"I love the short sharp & sometimes sweet eDMs you send out. Always a breath of fresh air to receive it." - Geoff Tan, MD, Singapore Press Holdings.

​

“Thank you for sending us so many great and valuable messages. I have chosen a few to share with my colleagues. Like me, they also love very much and appreciate them. Hope to receive more!' - Tuyet Lai Thi Anh, Design Thinking Officer, Puratos Grand Place, Vietnam

​

"Every time i spend time with Stu, i learn something new which is absolutely fantastic. I read everything he publishes and it’s always very insightful.”

- Dr Mario Hardy, CEO, PATA, VC/ Founder.

Subscribe to the RADiCALLY HUMAN blog for business storytelling tips, tools, and techniques.