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Hi, I'm Stu Lloyd. About once a week I post something here that i think might be interesting or useful to you as a business storyteller.

Read the stuff below. If it resonates - cool, SIGN UP to get these regular storytelling shots mainlined to your mailbox. Join our social conversations too, below at footer.

Around 20,000 people already enjoy our tips, tools, and techniques to help their signal-to-noise ratio.

"I love the short sharp & sometimes sweet eDMs you send out. Always a breath of fresh air to receive it." - Geoff Tan, MD, Singapore Press Holdings.

“Thank you for sending us so many great and valuable messages. I have chosen a few to share with my colleagues. Like me, they also love very much and appreciate them. Hope to receive more!' - Tuyet Lai Thi Anh, Design Thinking Officer, Puratos Grand Place, Vietnam

"Every time i spend time with Stu, i learn something new which is absolutely fantastic. I read everything he publishes and it’s always very insightful.”

- Dr Mario Hardy, CEO, PATA, VC/ Founder.

Stu Lloyd

Oct 19, 2020
2 min

How Jacinda Ardern Leads with Stories.

I find Jacinda fascinating in terms of leadership and storytelling intersecting.

11 views0 comments

Are You Making These 3 Major Marketing Messaging Mistakes?

Stu Lloyd

Sep 18, 2020
3 min

Are You Making These 3 Major Marketing Messaging Mistakes?

It's time to think beyond storytelling just in narrative terms. Everything your company or brand says or does emits a signal.

14 views0 comments

Coke TVC that Captures the Zeitgeist of the Times.

Stu Lloyd

Aug 27, 2020
1 min

Coke TVC that Captures the Zeitgeist of the Times.

And Coke have patiently listened to the world, synthesised it, and got George the Poet to hold a mirror up to us.

58 views0 comments

Stu Lloyd

Jul 31, 2020
1 min

What won't you do for money?

When Tang Choon Keng (CK), a migrant from China, opened his first store in 1932, he said "I want to honour God.

2 views0 comments

Stu Lloyd

Jul 17, 2020
1 min

Resonance Beats Reach Every Time.

C'mon, folks, let's admit that our obsession with likes and clicks is an instant gratification-driven race to the bottom.

8 views0 comments

From Branding to Bonding: What Community Looks and Feels Like.

Stu Lloyd

Jul 9, 2020
1 min

From Branding to Bonding: What Community Looks and Feels Like.

Belonging is one thing we all want to do in this fragmenting world. What more can you do to make people belong to your brand or service?

5 views0 comments

How to use Storytelling for Business Leaders

Stu Lloyd

Jun 25, 2020
1 min

How to use Storytelling for Business Leaders

To me, it's the most beautiful lesson on how to harness the imagination of your team, and align them to your mission.

1 view0 comments

Stu Lloyd

Jun 11, 2020
3 min

Shedding Skin.

Because we all want to be heard. To believe that we count. That our time on this earth matters. And the skin of the 'old' world didn't fit.

21 views0 comments

3 Must-haves for Effective Communication and Persuasion.

Stu Lloyd

May 14, 2020
2 min

3 Must-haves for Effective Communication and Persuasion.

To be maximumly persuasive, communication must have Urgency, Passion and Stakes.

17 views0 comments

Stu Lloyd

Feb 25, 2020
2 min

Being Radically Human.

A few years back, I was flying from a storytelling workshop in Hong Kong to another in Kuala Lumpur the next day. I'd raced out of the HK...

8 views0 comments

The cardinal sins of business storytelling.

Stu Lloyd

Feb 25, 2020
2 min

The cardinal sins of business storytelling.

So, Cardinal George Pell -- one of the highest ranking officers in the Vatican and the Catholic Church -- has been convicted of...

2 views0 comments

I believe JFK is the other hero of the Apollo 11 mission. Here's why ...

Stu Lloyd

Feb 25, 2020
3 min

I believe JFK is the other hero of the Apollo 11 mission. Here's why ...

50 years ago, I was sitting on my father George's knee, looking up at the glowing moon. He steadied the huge and heavy Yashica binoculars...

2 views0 comments

"I love the short sharp & sometimes sweet eDMs you send out. Always a breath of fresh air to receive it." - Geoff Tan, MD, Singapore Press Holdings.

​

“Thank you for sending us so many great and valuable messages. I have chosen a few to share with my colleagues. Like me, they also love very much and appreciate them. Hope to receive more!' - Tuyet Lai Thi Anh, Design Thinking Officer, Puratos Grand Place, Vietnam

​

"Every time i spend time with Stu, i learn something new which is absolutely fantastic. I read everything he publishes and it’s always very insightful.”

- Dr Mario Hardy, CEO, PATA, VC/ Founder.

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