persuasive storytelling

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Hi, I'm Stu Lloyd. About once a week I post something here that i think might be interesting or useful to you as a business storyteller.

Read the stuff below. If it resonates - cool, SIGN UP to get these regular storytelling shots mainlined to your mailbox. Join our social conversations too, below at footer.

Around 20,000 people already enjoy our tips, tools, and techniques to help their signal-to-noise ratio.

"I love the short sharp & sometimes sweet eDMs you send out. Always a breath of fresh air to receive it." - Geoff Tan, MD, Singapore Press Holdings.

“Thank you for sending us so many great and valuable messages. I have chosen a few to share with my colleagues. Like me, they also love very much and appreciate them. Hope to receive more!' - Tuyet Lai Thi Anh, Design Thinking Officer, Puratos Grand Place, Vietnam

"Every time i spend time with Stu, i learn something new which is absolutely fantastic. I read everything he publishes and it’s always very insightful.”

"I love the short sharp & sometimes sweet eDMs you send out. Always a breath of fresh air to receive it." - Geoff Tan, MD, Singapore Press Holdings.

“Thank you for sending us so many great and valuable messages. I have chosen a few to share with my colleagues. Like me, they also love very much and appreciate them. Hope to receive more!' - Tuyet Lai Thi Anh, Design Thinking Officer, Puratos Grand Place, Vietnam

"Every time i spend time with Stu, i learn something new which is absolutely fantastic. I read everything he publishes and it’s always very insightful.”

- Dr Mario Hardy, CEO, PATA, VC/ Founder.

This virus is like nothing we've seen before. Or is it?

Warning: It's All About Me - Copywriting and Self-interest Headlines.

You know emotions are part of good business storytelling. But do you know which hot buttons to push?

5 Lessons You Can Learn from the Masters of Sticky Messages

Aaaarggh! Not Another Blog on Effective Executive Communications in a Crisis.

3 Must-haves for Effective Communication and Persuasion.

3 persuasion skills we can learn from the Apollo 13 story.

Classic speech for the times from Queen Elizabeth 2.

Do you need more Persuasion on Future Skills?

If facts were an effective sales tool, this sign would work.

"I love the short sharp & sometimes sweet eDMs you send out. Always a breath of fresh air to receive it." - Geoff Tan, MD, Singapore Press Holdings.

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“Thank you for sending us so many great and valuable messages. I have chosen a few to share with my colleagues. Like me, they also love very much and appreciate them. Hope to receive more!' - Tuyet Lai Thi Anh, Design Thinking Officer, Puratos Grand Place, Vietnam

​

"Every time i spend time with Stu, i learn something new which is absolutely fantastic. I read everything he publishes and it’s always very insightful.”

- Dr Mario Hardy, CEO, PATA, VC/ Founder.