persuasive storytelling

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Hi, I'm Stu Lloyd. About once a week I post something here that i think might be interesting or useful to you as a business storyteller.

Read the stuff below. If it resonates - cool, SIGN UP to get these regular storytelling shots mainlined to your mailbox. Join our social conversations too, below at footer.

Around 20,000 people already enjoy our tips, tools, and techniques to help their signal-to-noise ratio.

"I love the short sharp & sometimes sweet eDMs you send out. Always a breath of fresh air to receive it." - Geoff Tan, MD, Singapore Press Holdings.

“Thank you for sending us so many great and valuable messages. I have chosen a few to share with my colleagues. Like me, they also love very much and appreciate them. Hope to receive more!' - Tuyet Lai Thi Anh, Design Thinking Officer, Puratos Grand Place, Vietnam

"Every time i spend time with Stu, i learn something new which is absolutely fantastic. I read everything he publishes and it’s always very insightful.”

- Dr Mario Hardy, CEO, PATA, VC/ Founder.

Why Authenticity Matters in Leadership -- and No, You Can't Fake it.

Stu Lloyd

Sep 11, 2020
1 min

Why Authenticity Matters in Leadership -- and No, You Can't Fake it.

So how can we build trust fast? By being authentic. And how do we build authenticity fast? By being vulnerable.

20 views0 comments

This virus is like nothing we've seen before. Or is it?

Stu Lloyd

Jul 22, 2020
2 min

This virus is like nothing we've seen before. Or is it?

Analogies are one of the most powerful methods great communicators use to fast-track an audience's comprehension of an idea.

1 view0 comments

Warning: It's All About Me - Copywriting and Self-interest Headlines.

Stu Lloyd

Jun 29, 2020
3 min

Warning: It's All About Me - Copywriting and Self-interest Headlines.

I received this message via LinkedIn today. AND IT BREAKS JUST ABOUT EVERY RULE OF EFFECTIVE COMMUNICATION IN THE UNIVERSE.

25 views0 comments

You know emotions are part of good business storytelling. But do you know which hot buttons to push?

Stu Lloyd

Jun 4, 2020
3 min

You know emotions are part of good business storytelling. But do you know which hot buttons to push?

The CatMatDog Neuroscience Lab has codified what that emotional journey looks like in persuasive communication.

7 views0 comments

5 Lessons You Can Learn from the Masters of Sticky Messages

Stu Lloyd

May 28, 2020
2 min

5 Lessons You Can Learn from the Masters of Sticky Messages

You probably haven't heard of Clay Mills. But he's a songwriter with 2 Grammy nominations and 6 x #1 hits under his belt. There are a lot of

9 views0 comments

Aaaarggh! Not Another Blog on Effective Executive Communications in a Crisis.

Stu Lloyd

May 21, 2020
2 min

Aaaarggh! Not Another Blog on Effective Executive Communications in a Crisis.

But fear alone -- as you can imagine -- is not a motivator. In fact, it causes the opposite undesirable responses of inertia and even denial

4 views0 comments

3 Must-haves for Effective Communication and Persuasion.

Stu Lloyd

May 14, 2020
2 min

3 Must-haves for Effective Communication and Persuasion.

To be maximumly persuasive, communication must have Urgency, Passion and Stakes.

18 views0 comments

3 persuasion skills we can learn from the Apollo 13 story.

Stu Lloyd

Apr 20, 2020
2 min

3 persuasion skills we can learn from the Apollo 13 story.

So why is this interesting and important exactly 50 years on from the event that one NASA controller called their "most successful failure"?

20 views0 comments

Classic speech for the times from Queen Elizabeth 2.

Stu Lloyd

Apr 7, 2020
1 min

Classic speech for the times from Queen Elizabeth 2.

"We will be with our friends again. We will be with our families again. We will meet again." Stu Lloyd unpacks QE2's rousing rallying speech

13 views0 comments

Do you need more Persuasion on Future Skills?

Stu Lloyd

Feb 26, 2020
2 min

Do you need more Persuasion on Future Skills?

The Sage of Omaha tells you how you can increase your worth by at least 50%, and how we can help you do that.

5 views0 comments

If facts were an effective sales tool, this sign would work.

Stu Lloyd

Feb 25, 2020
1 min

If facts were an effective sales tool, this sign would work.

persuasion skills could be a matter of life and death, says business storytelling coach, Stu Lloyd.

3 views0 comments

"I love the short sharp & sometimes sweet eDMs you send out. Always a breath of fresh air to receive it." - Geoff Tan, MD, Singapore Press Holdings.

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“Thank you for sending us so many great and valuable messages. I have chosen a few to share with my colleagues. Like me, they also love very much and appreciate them. Hope to receive more!' - Tuyet Lai Thi Anh, Design Thinking Officer, Puratos Grand Place, Vietnam

​

"Every time i spend time with Stu, i learn something new which is absolutely fantastic. I read everything he publishes and it’s always very insightful.”

- Dr Mario Hardy, CEO, PATA, VC/ Founder.

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