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Hi, I'm Stu Lloyd. About once a week I post something here that i think might be interesting or useful to you as a business storyteller.

Read the stuff below. If it resonates - cool, SIGN UP to get these regular storytelling shots mainlined to your mailbox. Join our social conversations too, below at footer.

Around 20,000 people already enjoy our tips, tools, and techniques to help their signal-to-noise ratio.

"I love the short sharp & sometimes sweet eDMs you send out. Always a breath of fresh air to receive it." - Geoff Tan, MD, Singapore Press Holdings.

“Thank you for sending us so many great and valuable messages. I have chosen a few to share with my colleagues. Like me, they also love very much and appreciate them. Hope to receive more!' - Tuyet Lai Thi Anh, Design Thinking Officer, Puratos Grand Place, Vietnam

"Every time i spend time with Stu, i learn something new which is absolutely fantastic. I read everything he publishes and it’s always very insightful.”

- Dr Mario Hardy, CEO, PATA, VC/ Founder.

Warning: It's All About Me - Copywriting and Self-interest Headlines.

Stu Lloyd

Jun 29, 2020
3 min

Warning: It's All About Me - Copywriting and Self-interest Headlines.

I received this message via LinkedIn today. AND IT BREAKS JUST ABOUT EVERY RULE OF EFFECTIVE COMMUNICATION IN THE UNIVERSE.

21 views0 comments

You know emotions are part of good business storytelling. But do you know which hot buttons to push?

Stu Lloyd

Jun 4, 2020
3 min

You know emotions are part of good business storytelling. But do you know which hot buttons to push?

The CatMatDog Neuroscience Lab has codified what that emotional journey looks like in persuasive communication.

7 views0 comments

5 Lessons You Can Learn from the Masters of Sticky Messages

Stu Lloyd

May 28, 2020
2 min

5 Lessons You Can Learn from the Masters of Sticky Messages

You probably haven't heard of Clay Mills. But he's a songwriter with 2 Grammy nominations and 6 x #1 hits under his belt. There are a lot of

9 views0 comments

3 persuasion skills we can learn from the Apollo 13 story.

Stu Lloyd

Apr 20, 2020
2 min

3 persuasion skills we can learn from the Apollo 13 story.

So why is this interesting and important exactly 50 years on from the event that one NASA controller called their "most successful failure"?

18 views0 comments

Do you need more Persuasion on Future Skills?

Stu Lloyd

Feb 26, 2020
2 min

Do you need more Persuasion on Future Skills?

The Sage of Omaha tells you how you can increase your worth by at least 50%, and how we can help you do that.

5 views0 comments

"I love the short sharp & sometimes sweet eDMs you send out. Always a breath of fresh air to receive it." - Geoff Tan, MD, Singapore Press Holdings.

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“Thank you for sending us so many great and valuable messages. I have chosen a few to share with my colleagues. Like me, they also love very much and appreciate them. Hope to receive more!' - Tuyet Lai Thi Anh, Design Thinking Officer, Puratos Grand Place, Vietnam

​

"Every time i spend time with Stu, i learn something new which is absolutely fantastic. I read everything he publishes and it’s always very insightful.”

- Dr Mario Hardy, CEO, PATA, VC/ Founder.

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