WOULD YOU LIKE TO OUTPERFORM

THE STOCKMARKET 17X?

 

Gallup Research showed 26-30 percent average employee engagement, but 16-20% active disengagement. Meaning a lot of pissed off people are working against your mission.

Research also found a Leader’s style determines about 70% of a company’s emotional climate, which in turn drives 20-30% of business performance. 

SO WHAT'S THE REMEDY?

 

Organizations that are aligned behind a clearly defined mission which benefits all stakeholders outperform the stock market by 17x over the long run. And leadership stoytelling is the most positive and powerful form of alignment. (Firms of Endearment).

 

HOW TO CREATE A PURPOSE-DRIVEN CULTURE?

Firstly, you need to live and breathe brand values - they can't just be empty words on the canteen wall.

We're a big fan of Simon Sinek's work and our 'TRUE NORTH' WORKSHOPS help companies, business units and teams find their 'Why?'  As brand narrative consultants we surface the values that represent the best of your people and your company's aspiration, we find your guiding verb (ours is 'unleashing'), and co-create a StoryBank of examples that illustrate your people living up to your company's values. Then we craft a Purpose statement for your people to authentically live up to every day.

HOW TO CONVINCE, INSPIRE AND ALIGN YOUR TEAM WITH YOUR MISSION?

“Story telling is the secret language of leadership.” said Steve Denning in Forbes magazine. “It’s a way for leaders to embody the change they seek. Leaders establish credibility and authenticity through telling the stories that they are living. When they believe deeply in them, their stories resonate, generating creativity, interaction and transformation.”

Our 'STORYLEADING' WORKSHOPS are specially designed to equip your leaders, senior management and high-potentials with the 21st century special sauce of business storytelling skills for professionals to build their executive presence, authority and credibility. Values-based stories illustrate their point, and highlight what's expected of their team, enabling better alignment behind the mission, especially at times of turbulent transformative change.

Contact us today for more details on a TRUE NORTH or STORYLEADING workshop so that you can nail your purpose and outperform the market.

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